: Re: Print runs, unsold books, books by weight and do authors get some compensation for unsold? I got couple of good definitions of the traditional Print run. One of the disturbing things mentioned

@Radia543

Vote Up Vote Down

What that definition of "print run" is missing is the actual printing cost. There is a huge cost of setting everything up to print let's say a 200 page book. If you print 10,000 books, the first book costs an enormous sum of money; the other 9,999 are dirt cheap.

So if you estimate you can sell 6,000 books, and print 6,000 books, and you sell them all and realise you could sell 2,000 more, printing these 2,000 will cost you almost as much as printing 6,000, and printing 6,000 plus 2,000 will cost you as much as printing 15,000 in one go. That's why you will always print a lot more than you think you will be selling, because its much cheaper to have too many printed than not having enough printed.

(0)

Login to post a comment!