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The typical approach is to personalize the issues. Stalin is reputed to have said, "The death of one man is a tragedy, the death of millions is a statistic." Although he was clearly a monster, his point is still valid that that we as human beings are much more able to deal with the concrete particulars of a single human being than we are the abstraction of the masses. So make your points with stories about individuals. Then we are energized.
And as one of the other commentators mentioned, the stories that call for action resonate with people. You do not want your readers to huddle in the darkness in fear of the ugliness in the world. You want them lighting fires and carrying torches out into the darkness to attack the monsters. So tell stores about people who had a problem, took action, and achieved a good (or at least better) result. Then we have a path upon which to expend that energy.
Finally, if you can introduce some simple, focused principles that serve as background of these stories, all the better. Here is the "shining city on a hill" that represents the envisioned future. Here are the steps that take us from the here-and-now to the what-it-should-be. Here are the stories of specific people who have taken those steps and gotten closer to that city. Then we understand the choices that we have to make.
In some ways, this is all too simplistic; reality is filled with subtle shades of gray. A cautious blogger recognizes that there are nuances, exceptions, and complications. A proactive blogger ignores most of that most of the time. A wise blogger realizes that they are more cheerleader than in-depth analyst. The task is to get the folks moving and then (and only then) to fine-tune the steering.
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