: Re: Does using narrow keywords increase conversion rate? I am going to advertise my book with AdWords. Does using narrow keywords increase conversion rate? It seems that no, because conversion rate

By "narrow keywords" do you mean long tail keywords or highly niche-specific keywords?

Long tail keywords are much more descriptive/qualified (think "shoes" versus "red satin dancing shoes for children") and as such may target leads further along the sales funnel. A study published in Search Engine Watch did find long tail keywords to be associated with higher conversion rates.

I suspect niche-specific keywords also hold similar benefits (highly targeted, possibly highly motivated leads) but I haven't personally come across any study citing these. In my own experience with PPC campaigns, the advantages of highly niche-specific keywords need to be balanced with the disadvantages of fewer queries, fewer impressions and less traffic in total.

Load Full (0)

: Is it correct to use acronyms in a bio or should I omit it? In writing a bio in a technical context, like an author blurb in a publication, should I use acronyms or spell them out? Always?

@Carla500

Load Full 2 Comments

: She had green eyes is fine. Readers will undersand that her eye color is still the same since, in real life most people's eyes don't change color. Maybe another example will help.

@Carla500

Load Full 0 Comments

: What exactly is a copywriter? I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's

@Carla500

Load Full 4 Comments

: Do I format other works' titles in my title? I'm currently writing an essay in MLA format about a short story, and would like to include the title of the short story in my title. We all

: Re: Does using narrow keywords increase conversion rate? I am going to advertise my book with AdWords. Does using narrow keywords increase conversion rate? It seems that no, because conversion rate

More posts by @Carla500

: Is it correct to use acronyms in a bio or should I omit it? In writing a bio in a technical context, like an author blurb in a publication, should I use acronyms or spell them out? Always?

: She had green eyes is fine. Readers will undersand that her eye color is still the same since, in real life most people's eyes don't change color. Maybe another example will help.

: What exactly is a copywriter? I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's

: Do I format other works' titles in my title? I'm currently writing an essay in MLA format about a short story, and would like to include the title of the short story in my title. We all

Login to post a comment!

0 Comments

Back to top