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Topic : Re: What exactly is a copywriter? I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's - selfpublishingguru.com

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There are different kinds of writing. Writing for business (formal, industry jargon) is not like writing fiction (establishing a world, creating characters) which is not like writing advertising copy (short, compelling, call to action).

Copywriters have to learn how to write something which fits in a specified (usually small) space. It has to be memorable but contain certain important items (name, price, legal disclaimers). It has to encourage people to do something (click, call, buy).

It's a skill. Not everyone can do it.


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