: Re: What exactly is a copywriter? I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's
There are different kinds of writing. Writing for business (formal, industry jargon) is not like writing fiction (establishing a world, creating characters) which is not like writing advertising copy (short, compelling, call to action).
Copywriters have to learn how to write something which fits in a specified (usually small) space. It has to be memorable but contain certain important items (name, price, legal disclaimers). It has to encourage people to do something (click, call, buy).
It's a skill. Not everyone can do it.
More posts by @Debbie451
: Consequences. A strikes B. Even if B provoked A, A still gets arrested, processed, tried, convicted, and serves time. A gets grief from family and friends. A feels mixed anger, resentment,
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