: Re: How does one become lucid in Copywriting? I am an Advertising Undergrad and wish to become a copywriter. My writing skills are above average but I can't seem to regularly create the same quality
Practice. Consistency comes with practice and keeping conditions relatively the same daily.
In my writing experience, I started out extremely inconsistent. So I made a pattern to follow, where I wrote on paper daily whenever I could and one day a week rewrote everything for as long as it took, often past sunrise the next day. Those were some of my best times writing. Following that pattern helped lead me to writing more consistently.
These days I continue writing consistently by following specific patterns. Listen to the same kind of music whenever writing. Pick specific times of the day to write. Make a cup of coffee or tea before you start. If you set yourself up for writing, the consistency will follow.
Then just keep practicing and the level of consistency will get closer to what you'd expect day to day.
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