: Re: How does one become lucid in Copywriting? I am an Advertising Undergrad and wish to become a copywriter. My writing skills are above average but I can't seem to regularly create the same quality

The short answer is :

Be Curious

The longer answer requires :

Explaining how being curious matters
Explaining how to use your curiosity

Curious Matters Because:

If you're going to sell something you must be truly interested in it
If you're going to talk about something you should know every aspect of it.
If you're going to sell something that you know every aspect of you
should definitely believe it is something great and be able to
explain why.

How Do You Use Your Curiosity?

Research find out everything about your subject
Write Short

Suppose you are selling blogging software.

Create Blog Entries Fast with editor
Write Blog entries from your phone.
Design blog pages with drag and drop controls

Now begin to explain why these are so important with powerful words which are inspired by your belief in the thing you yourself have researched and are interested in.

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: Re: How does one become lucid in Copywriting? I am an Advertising Undergrad and wish to become a copywriter. My writing skills are above average but I can't seem to regularly create the same quality

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: How to handle characters being funny in a dire situation without ruining the mood There's one thing I always find impressive and moving when I see it in accounts of historical events or depicted

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: Questions to do with fiction or nonfiction tomes, print or digital, either professionally or self-published.

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