: Re: How does one become lucid in Copywriting? I am an Advertising Undergrad and wish to become a copywriter. My writing skills are above average but I can't seem to regularly create the same quality

I think you mean 'articulate', no?
The previous answer is the best - curious and critical reading - continuous reading - of all types of material. Try to work with as great a variety of sentence and phrasal constructions as possible, so the unusual and effective in any given required situation is always at your fingertips.
Good luck! :)

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: Re: How does one become lucid in Copywriting? I am an Advertising Undergrad and wish to become a copywriter. My writing skills are above average but I can't seem to regularly create the same quality

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