: Re: How can I stress a certain word in a medium that doesn't allow for font embellishments? Many of us probably encountered it before on a social media like Facebook or Twitter, or in the comments

@Turnbaugh521

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In Winnie-the-Pooh (or something of a similar genre) there was a Habit of capitalising important words to emphasis its importance to the narrator. e.g. After all he really was A Very Important Bear.

I think this works a lot more subtlety than all caps, which tend to jolt you out of the flow of reading.

Capitalised words can be absorbed as part of the reading process, we are accustomed to seeing important places, names etc being capitalised. Lending that to words that wouldn't normally be capitalised can make a subtle yet powerful impact.

Whereas writing in all caps breaks the reader from the flow of words, you tend to have to consciously read what is said rather than it being an automatic process.

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