: Re: Use of exclamation for the counter-intuitive In Zinsser's "On Writing Well," he says to avoid the exclamation point altogether. I agree it's juvenile and robs the reader of their chance to

@Turnbaugh521

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I'd certainly avoid exclamation points in academic writing, if that's what you're working on.

I think it would be more effective to elaborate on the point you want to emphasize. For example:

If, however, they're told xyz, they're actually less motivated. This may
seem counter-intuitive, but the results have been confirmed in
several studies, and are usually ascribed to a combination of
alcoholism and natural-born cussedness.

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