: Re: Tips for Coming Up with a Good Portmanteau (Name Smush) In advance of the recent blizzard which struck the East Coast of the U.S., many media outlets were trying to coin a catchy name to
It is not easy to pin down, but I will make a stab at a partial answer.
Firstly, people need to be able to recognise that it is made up from two separate words.
Secondly, they need to know who or what the two halves are. For example, I would never have worked out 'Bennifer' if you hadn't explained it.
The two halves need to clearly represent the phenomenon and complement each other.
The pairing must be seen as being clever and original. However, piggybacking on an already existing portmanteau is quite popular with words like 'Grexit' and 'Brexit'.
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