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Topic : Re: Tips for Coming Up with a Good Portmanteau (Name Smush) In advance of the recent blizzard which struck the East Coast of the U.S., many media outlets were trying to coin a catchy name to - selfpublishingguru.com

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I have no experience but here's what I came up with:

1: make it flow. In your examples above, Brangelina and Snowmageddon both flow much better than BeyonZ.

Make it catchy. Snowmageddon is very catchy. So is Bennifer. Blizzard2016 isn't catchy.
Make it relevant. Calling a snowstorm Jones had no relevancy towards the subject.
Keep it short. If someone were to call the blizzard "super-duper-snow-scare" it would have been too long to say easily. Blizzard2016 is also too long.
Creativity. I have personally never heard of "Snowmageddon" before, but it is very creative. Something like "blizzard2016" is just stating the obvious without any artistic flair.

I hope this helps a little with explaining the aspects of a good portmanteau


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