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Topic : Re: How can I encourage conversation on my blog posts? I have written for years on my site about cycle touring, adventure, and gear reviews, but I'm aware that I may have put off my audience by - selfpublishingguru.com

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Write more frequently. I realise that for hobby and product review blogs it may not be possible to keep up the rate of posting commonplace with celebrity news blogs, or mummyblogs, or political blogs, or other blogs for which the world provides a daily stream of writing prompts. Nonetheless if you want your blog to host conversation you need to make it a "go-to" place. If I type the letters "st" into the search box at the top of my screen the autocomplete supplies stackexchange.com. Ideally you want that.

It's possible that you put off your cycling audience by writing about other stuff, but I observe many bloggers do successfully mix one main theme with extra material about other interests. Discussion of solo outdoor sports is clearly your blog's "unique selling point". Readers are probably more likely to seek out your thoughts on tents than on whether you should work for free. Nonetheless posts like the latter can contribute to the success of a blog by making readers feel they know the author. (Incidentally, when thinking about how to get more readers for your blog, be aware that the vast majority of bloggers do effectively work for free. That does not mean they get no reward, as you already know. There are non-material rewards. But as you also already know, ad revenue is peanuts.) Returning to the point, you might like to think about what would be your desired ratio of "main theme" posts to "general interest" posts and stick loosely to that for a while and see how the clicks go. You might end up changing your main theme.

But more importantly, do what DoWhileNot said.


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