: How many times should I use the word "said" in one page? When writing fiction and dialogue tags, I find myself using the word "said" approximately 1-1.5 times a page (or every 250 words or

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Text analysis of some standard Gutenberg texts using Mathematica:

100N[Count[#,"said"]/Length@#]&@Quiet@Flatten[#[[1]]&@(ToLowerCase/@DeleteCases[StringSplit@StringReplace[#,Except[Join["A"~CharacterRange~"Z","a"~CharacterRange~"z"]]->" "]," "])&@#&/@StringSplit[#,"' "]]&@Import@#&@"http://www.gutenberg.org/cache/epub/580/pg580.txt"

to calculate the percentage of said in words immediately following closing quotation marks:

Pickwick Papers, Charles Dickens: 43%
Alice's Adventures in Wonderland, Lewis Carroll: 45%
Pride and Prejudice, Jane Austen: 45%

said takes up over 50% of words immediately following closing quotation marks in Harry Potter. Below is a selection of those that are verbs, in case you are in need of inspiration for the remaining 50% (in order of frequency):

said,asked,whispered,muttered,added,shouted,yelled,called,repeated,began,
bellowed,hissed,continued,snapped,gasped,roared,snarled,demanded,mumbled,
pointed,sighed,cried,growled,screamed,murmured,explained,suggested,moaned,
squeaked,breathed,replied,croaked,interrupted,barked,thought,spat,reminded,
grunted,corrected,sneered,pressed,groaned,choked,urged,shot,hesitated,
sobbed,burst,stared,stared,stammered,smiled,informed,indicated,blurted,
admitted,started,shrugged,agreed,advised,waved,warned,squealed,spluttered,
retorted,mouthed,swallowed,persisted,yawned,wailed,thundered,laughed,
gestured,boomed,wondered,whimpered,wheezed,wheezed,screeched,recited,
peered,howled,giggled,cleared,smirked,puffed,pleaded,ordered,nodded,jeered,
exclaimed,enquired,drawled,consulted,begged,answered,announced,yelped,
worried,translated,shuddered,scowled,resumed,remembered,reeled,protested,
prompted,observed,leered,jabbed,invented,interjected,imitated,ignored,
hastened,grinned,faltered,exploded,coughed,contradicted,concluded,clapped,
chuckled,chortled,chanted,wrote,wounded,winked,whined,trilled,swore,stormed,
stifled,stated,snorted,shivered,scrawled,reassured,quoted,promised,pouted,
persevered,instructed,gulped,grumbled,grimaced,frowned,found,faded,erupted,
encouraged,echoed,dismissed,decided,dashed,crooned,convinced,confessed,
commanded,burped,blustered,beckoned,beamed,bawled,appealed

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Try to use "said" as little as possible, because said doesn't communicate anything aside from speech.

If they are talking in any particular manner, try to use a different verb to present the way they are talking, like "shouted" or "whispered" or "muttered", so on and so forth.

However, there are times when character really are simply talking, with nothing particularly extraordinary happening in their language (or body language). That is why you shouldn't really count your "saids" through number, and more through scenes. You can have scenes where your character blandly talk to each other, but you should try to make every single scene feel relevant, and present a little bit about your characters.

TL;DR

Don't count number of "saids", count number of scenes where characters are simply "saying" things, as there are many ways to present personality in the speech of a character.

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There's no standard number of "saids per page." Use it when you need to let the user know who's talking. Not on every quote, but whenever clarity is needed. (Less often when two people are speaking, more often when more than two are speaking.) Have your readers mark the spots where they get confused about who's saying what.

Don't be shy with them. Readers tend to barely register that word. They're much more interested in the dialog.

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