: Re: Do people still read blogs? I am under the impression they do but I have colleagues who believe nobody reads blogs anymore, and that if you must blog, video blogs are better. Any thoughts
As the Web continues to develop, I see a trend that can't be denied. Shorter and simpler is far better than lengthy and content focused. Also, comedy seems to be a hit. If you can make it short and make it funny, it becomes memorable and "watch-worthy," if that's a word. If you're blogging about insurance and you drone on and on about shop talk insurance jargon, you just lost at least 70% of those that even gave your blog a fighting chance. If, however, you make it concise, funny and endearing (focusing on common issues your target audience encounters and making light of them), all the while offering a solution, you have the makings of a successful blog/vlog.
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