: Why do typesetters capitalize the first few words of a new chapter? Something I've always wondered. You've probably noticed that in some newspapers or books, the first few words of a chapter/story
Something I've always wondered. You've probably noticed that in some newspapers or books, the first few words of a chapter/story are bolded or capitalized, similar to initials. For example:
This image isn't from a real book, it's from an SE puzzle parodying a newspaper. It should convey my point though.
I've heard that this is a typesetting convention and it is not the writers who capitalize these words. However, what is the point? Is it recommended in publishing? Does it actually help readability, or is there some historical reason?
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This type of formatting is the precursor to modern day click bait from titles such as Buzzfeed. Through highlight using a line and sinker, it leads the reader in to read further. This is not very relevant in writing unless you are directly targeting an audience.
That's called a lead-in. The general idea is to use special formatting (e.g. all caps, small caps, italics) to gently guide the reader to recognize where the text begins (or resumes after a break).
If sections are marked with headers, guidance like that isn't strictly necessary. In those cases, the use of lead-ins is a style choice.
And, yes, that kind of formatting is the publisher's job, not the writer's.
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