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Topic : Re: Why do typesetters capitalize the first few words of a new chapter? Something I've always wondered. You've probably noticed that in some newspapers or books, the first few words of a chapter/story - selfpublishingguru.com

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This type of formatting is the precursor to modern day click bait from titles such as Buzzfeed. Through highlight using a line and sinker, it leads the reader in to read further. This is not very relevant in writing unless you are directly targeting an audience.


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