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Topic : Re: Trademarked toys as an inspiration to a novel - should I contact the producer? Sorry for any mistakes - I'm not a native English speaker. I've started writing my first novel which I would like - selfpublishingguru.com

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The answers provided are good, and represent the safest route you can take in this regard. (i.e. not using trademarked names.)

However, in the US, if the intent is clearly parody, use is protected.

For reference, you might research Mike Judge's use of Starbucks in the film Idiocracy, or National Lampoon's history of book parodies.

That said, you could always reach out to publishers to gauge interest--if your book is regarded as both marketable and a good marketing vehicle for the toys you celebrate, there might be interest in that product placement is an incredibly desirable form of advertising.


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