: Effective online marketing alternatives to social media Every online resource and forum seems to be emphasizing the importance of social media marketing for a book series. I currently have two

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I believe that besides social media, if you invest on a ad based on targeting the most healthy neighbourhoods where you think your product will be valued, a branding campaign for your local community magazine would benefit you a lot.

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Besides social media, what are other effective online methods of marketing a self published book/series?

You're referring to digital marketing.
As the link foretells, there are a variety of different types (which are rightfully debated in marketing circles). This link in particular lists:

Pay Per Click Advertising/ SEO: Sponsored links on search engines
Public Relations
Social Media Marketing: facebook, twitter, etc
Content Marketing: blog posts, articles, youtube videos, podcasts, etc
Affiliate Marketing: Pay others a share of profits if they advertise you
Viral Marketing: Make content that goes viral-> free advertising
Influence Marketing: pay someone with influence over your target audience to advertise the product or service.
Website Marketing: Basically a website w/ SEO

Also, should I be focusing on the individual books themselves, or try to market the series as a whole?

Do both and track them separately.
You'll see how successful each campaign message is, which in turn tells you what works and what doesn't. The faster you can recycle feedback into better messaging, the faster you'll see improvements in marketing.

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