: The opposite of this rule, that both men and women identify with a male protagonist, but only women can identify with a female protagonist, has long been used as a standard pretext for focusing
The opposite of this rule, that both men and women identify with a male protagonist, but only women can identify with a female protagonist, has long been used as a standard pretext for focusing exclusively on male protagonists in movies and books. The logic is that you halve your audience with a woman in the lead. Similar arguments are often made against films with black and other minority leads.
However, the science indicates this is entirely spurious folk wisdom invented to justify internalized prejudices.
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