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Topic : Re: An alternative to saying 'users' when describing features I'm creating some copy describing new web-app features for a number of different audiences (users, managers of sections of the site, owners - selfpublishingguru.com

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Typically, a user is probably the best generic term since it is an accepted convention. However, depending on the context, look at using more specific words. For example, use the word "developer" when talking about something that is likely to be used by that particular group. Consider using "partners" as the term you use for the audiences you mention. When features overlap in usage with different groups you can then say, "developers and partners can then ...". Being more specific about who you are addressing will make your text more meaningful and personal.


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