: Re: An alternative to saying 'users' when describing features I'm creating some copy describing new web-app features for a number of different audiences (users, managers of sections of the site, owners
Have you considered (re)using Personas?
A well defined persona can make it much clearer to talk about features as you remove a "layer of abstraction", making it easier for non-technical readers to understand.
Your examples might change (with a little introduced context) from ...
"Users will now be able to..."
"...opens up the creation of $feature to users..."
"...excited to see the creative ways our users will..."
... to ...
"Debbie from the Helpdesk will now be able to ..."
"... opens up the creating of Incidents to Tony the Help Desk Manager."
"... exciting to see the creative ways that Julie Homeowner will ..."
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