: Re: How to open a new year's letter to customers? I am looking for suggestions on how to open a letter to my customers in the new year. I personally couldn't care less about Christmas or new
It's always tricky writing something when you don't believe the sentiments yourself, and this can sometimes come across to the reader.
I would stick with what I wanted to say. If the purpose of the letter is to encourage the customer to make further enquiries or orders, something like :
We would like to take the opportunity to wish you every success for
2018
or
We are looking forward to continuing our work together in the new year
would be closer to what I think the letter would be intending to do, would look forward rather than backward, and would avoid any reference to a holiday (which the customer might not have had, or which might have gone badly).
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