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Topic : I'd say you're on the right track with the common strategies you list (simple sentence structure, etc). When there's a conflict in strategies, you may have to do a little deeper audience analysis. - selfpublishingguru.com

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I'd say you're on the right track with the common strategies you list (simple sentence structure, etc). When there's a conflict in strategies, you may have to do a little deeper audience analysis. Or you can prioritize -- for example, the native audience may not "need" a casual tone as much as the non-native audience "needs" clarity. Maybe you decide to minimize contractions (for example, "it's" and "don't" may be straightforward enough for your non-native audience) and generally keep the word choice and sentence structure simple and consistent. It's probably good for both audiences to avoid idioms.


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