: Re: What are effective methods for getting reviews for a non-fiction business book? I'm writing a non-fiction business book and will self-publish first as an ebook and then as a hardcover. What are
As someone else already pointed out, major publications are inundated with review requests. They set a high bar for consideration, and one of those elements is, "How interested will our publication's readers be in learning about THIS book?" Usually that criteria is met by a positive answer to: Is this person well known? Does he or she have a strong reputation in these circles; that is, is the author an authority in this topic? Is it a unique topic or totally new angle? ...and very few people qualify.
It sounds good to say, "I'll aim for the top!" and sure, go ahead and send a query. But I think you'll find far more success by looking for second- and third-tier publications that cover that specific non-fiction area. Better for a book about banking to be reviewed in a banking magazine, for instance, where the audience is more targeted.
The downside is that few publications do book reviews anymore.
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