: Re: Case study headings I'm going to be preparing several case studies for my company and I'm pondering what patterns to use for headings—both the case study title and headings within a case study.

@Sent2472441

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I write a fair bit of user documentation as part of my work and have written many reports like those you mention as part of my postgraduate study. This has given me some familiarity with the subject.

I also have a background (and previous career) in sales and marketing and so I know that if you want to sell yourself (or indeed anything) then you need to supply solutions to the problems experienced by your client.

Therefore the approach I would recommend, to supplement your excellent pattern for titles, is to make your sub-titles answers to the statements given in the titles.

Here's how this would work in your case:

How Farmville got 32 million daily players

Excellent User Interface

Immersive Experience

Interaction With Friends

A Break from Your Worries

Then under each sub-title, you would write text containing the evidence to support the assertions you make, giving as much detail as is required.

Basically, what you are doing is writing bullet points under each title to give answers to the question posed by the title. Then you're fleshing out each point. Doing it in this way means that, if necessary, the title and sub-titles can stand as a document by itself.

As far as being motivated to read on goes - ask yourself 'if I were given solutions to my problems, would I be interested in reading on?'

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