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Topic : Re: Brands to use, brands not to use Inspired by GGx's question Will traditional publishers force you to remove brands? I would probably not want to mention a brand name of a small brand in my - selfpublishingguru.com

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+1 to Neil, my thought was the same: When a replacement name risks breaking the reader's suspension of disbelief (SoD), you need to either circumvent the mention or use the real name.
In the GGX case of "famous designer" (or famous lawyer, engineer, programmer, billionaire, CEO, sports star, actress, politician...), we always have more to choose from than names we can remember, so it will not risk breaking SoD to make one up. Every year we can plausibly see a new crop of all of those professions.
Another option is to invent anyway: For "Google" give yourself an expert computer scientist or super hacker.

"Wait, what are you searching with? That doesn't look normal."
"Oh. BFG. Little trick we've got, bypasses the filters on ... Here we go, found it."
"That fast? I searched all day!"
"Yeah dude. Get you some BFG."


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