: Re: What style suggestions are common for which words are used in hyperlinks? With a purpose of avoiding "More details here" style links that do not provide any information in the link

If you think of hyperlinks as text designed to attract attention, then it quickly becomes apparent that you should hyperlink text that could, on its own, be seen as the key point you're trying to take from the text you're linking to. From a user perspective, whenever you're reading text that has underlined text or text in a different colour, it's almost instinctive to scan through these. Therefore, "John Q claims pigs can fly" is likely your best bet.

However, there is another point to make, unrelated to writing, and that has to do with the SEO implications of the text itself. If you link with the word claims, this says absolutely nothing to search engines about the text you are linking to. pigs can fly however, indicates quite clearly what the text you're linking to is about, and this adds weight to those keywords for that site to search engines.

Admittedly, the advantage of such linking is often in favour of the site you're linking to, not always your own, but when you're interlinking to posts on your own website, this can have an impact on how search engines see your site and content e.g. "In an earlier post, I discussed how pigs can fly, but ..."

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: Re: What style suggestions are common for which words are used in hyperlinks? With a purpose of avoiding "More details here" style links that do not provide any information in the link

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