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Topic : Re: What style suggestions are common for which words are used in hyperlinks? With a purpose of avoiding "More details here" style links that do not provide any information in the link - selfpublishingguru.com

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A style that conforms to the WCAG 2.0 accessibility guidelines would ensure the link text describes the purpose of the link. You might use simply the title of the page you're linking to, or part of the title.

Another way to evaluate: If the link is read out of context, does it make sense? As @Craig Sefton mentions, this has SEO implications, but it's also what users skimming will notice and it's the way users with screen-reading software will navigate quickly (by jumping to a list of links). For example, John Q. claims that pigs can fly would make sense, or even claims that pigs can fly, but John Q. may be interpreted as something else (a page about John, perhaps).


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