: Re: What are the advantages and disadvantages of digital rights management for self-published authors? DRM (digital rights management) is being used in just about every electronic format, including files
DRM has been pretty harmful in my experience with creating and selling information products.
I used some fairly heavy handed DRM when I first started out. I realized this was a mistake after taking feedback from my customers and analyzing conversion rates. I ended up doing a lot of testing on implementations of DRM to determine what worked and what did not. The only type of DRM currently I maintain is a very light watermark when someone prints one of my products. I am not certain if that really counts as DRM, but it doesn't affect my sales.
I ended up with much higher return purchases as a direct result of removing DRM. This represents a higher level of trust and satisfaction based on customer feedback.
One additional thought. A little emotional blackmail in the eBook really helps convert people who do pirate it.
I hope my perspective is helpful. I am new to this site, so let me know if I screwed something up.
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