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Topic : Re: What can I write to improve reader participation at this blog? I work for a costume company that has a company blog intended to inspire costuming and general ideas. We focus on Halloween - selfpublishingguru.com

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While this isn't Graphic Design SE, my first impulse is to say "Change the COLOR SCHEME!" White text on black is seriously painful to read. Make it black text, larger, on a white or light-colored background.

If you want interactivity, you need to ask questions of your readers and make it worthwhile for them to respond.

How about running a weekly or monthly costume contest? Encourage readers to submit photos of themselves in costume, and give away, I dunno, gift certificates, a basket of cookies, movie tickets. Offer a bonus if they got the costume at your shop.

If people are buying costumes, they're going somewhere and doing something in them (well, most people). Invite folks to advertise their event for free on your blog.

Invite your readers to submit Top 5 or Top 10 lists and argue about them. Top 5 Victorian Movie Dresses. Top 10 Authentic Cowboy Movies. Top 5 Costuming Mistakes in Star Wars. Top 10 Reasons All the Aliens on Star Trek Have Two Arms and Two Legs (Except the Horta).

Run polls; same idea.

In short, if you want a dialogue, open one.


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