: Re: What can I write to improve reader participation at this blog? I work for a costume company that has a company blog intended to inspire costuming and general ideas. We focus on Halloween

First, I doubt that I would ever seek out a blog related to a "Costume Company." I suspect there might be a few others like me.

That being said, what is THEIR take-away? If you are not GIVING them something that makes them REALLY want to read it then I doubt if they'll be waiting for your next post.

And if you are giving away something like a discount on a regular basis THAT is the only reason they'll return- not for the "warm and fuzzy" content.

Blogs are often about information and entertainment. BTW, I've had kids and have friends with grand-kids- pictures of kids in costumes are fun for the parents but not strangers (same can be said for the adults too.)

What are you trying to do with your blog? New customers? If so how are they going to find you? Keep old customers? Sorry, I'd be more interested in good clean costumes than reading about others in the same costumes who proceeded me.

Yeah I'm an old curmudgeon but I suspect what you really want to do is sales and marketing and I don't think that can be accomplished by users "participation" in a blog. Also be wary of legal issues when you start posting photos and personal info of customers.

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: Re: What can I write to improve reader participation at this blog? I work for a costume company that has a company blog intended to inspire costuming and general ideas. We focus on Halloween

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