: Re: Is it true that good novels will automatically sell themselves on Amazon (and so on) and there is no need for one to waste time promoting? This is what Dean Wesley Smith teaches in his articles
TL;DR: No
I'm not really versed in the world of writing, but I do know things about software engineering and delivering content.
If you are just writing for fun and the royalties are a bonus, you can just leave it at that. If you want it to be more than a hobby, I think that's critically misunderstanding what these platforms are. Amazon, YouTube, Steam, any large and open platform aren't magic. They are storefronts, operated by a business who has their best interest at heart.
If you want to be a successful creator, you need to understand that. It is merely a tool you can use to serve your creation to the world. It's likely cheaper than printing or hosting your own service, and in turn you pay for it with a fraction of your sales. Sure, there are recommendation engines, but there is one thing you need to know about that: the recommendation engine simply does not work for you. You can imagine it as using recorded history to predict the future. If you have no past, the algorithm just can't picture your future.
Content can sell itself, success can happen by accident. We can probably agree accident isn't a very good business plan. Eventually your book will be pushed out of the first page of new releases and into oblivion. This simply cannot be the only place your name exists. That's what promotion is, it's putting your name out there, and that's why it is necessary.
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