: Re: Is it true that good novels will automatically sell themselves on Amazon (and so on) and there is no need for one to waste time promoting? This is what Dean Wesley Smith teaches in his articles

@Kevin153

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Standard marketing doesn't work great for books. When is the last time you bought a book based on an ad campaign? Probably never, right?

With that said, there's a lot of books out there, especially on Amazon. The odds are against any given book being even noticed, let alone read. So if you want your book to be given its best shot, you'll need to be prepared to put some work in.

Here are some things that will probably work better than marketing campaigns. Doing author interviews. Getting your book reviewed on blogs or in local media. Networking with influencers in your genre. And, of course, having either a really good book, or one that really appeals to a certain audience (or both). Just think about the avenues that would genuinely convince you yourself to read a book that someone else wrote, and then figure out how to tap into those.

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