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Topic : Re: Is a tag line useful on a cover? I am playing around with cover art ideas and have some that are quite interesting. I have added a brief tag line, not quite a subtitle, to the cover to - selfpublishingguru.com

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A tag line can work, if it is so worded as to pique interest. But one must be careful. If the tag line suggests a different type of story than the actual work is, those attracted by it may well dislike the book, review it poorly, and fail to buy anything else by the author, while those who would have liked the book might be put off by the tag, and not buy the book.

In short any tag, like any blurb, should be carefully chosen to attract those likely to approve of the work, and give a reasonably honest idea of the kind of book it is. Even people who like both Jame Bond and Parker, say, may well resent getting one when they expected the other.


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