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Topic : Re: Is it true that a great cover is enough to sell many copies of your book I've come across podcasts and internet articles about self-publishing in which they basically say that books with fantastic - selfpublishingguru.com

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Is it really true that many ebook buyers are silly enough to purchase a book simply because of its cover (and blurb) without first sampling the actual writing inside the book?

I wouldn't use the word "silly" here, personally, because people have to wade through a ton of available material. There is a hierarchy of what people will find interesting when looking for a book. Cover and title are the first things they see. A crappy cover or title will mean that the book is just skimmed over. Covers, by their style, can also indicate a category of book (science fiction, fantasy, romance, mystery), so it isn't just about a pretty picture, there should be something informational there. If the title and cover are intriguing enough, people will read the blurb. The reviews may come next or possibly a quick look inside, but if the blurb is good enough and the book is cheap enough that book may get sucked into the ebook collection. Goodness knows I have a bunch of things on my Kindle I don't really remember buying.

The second phase is, does that book actually get started? And does it get finished? As @GGx mentioned, it isn't just about that first book. If I spend that small chunk of change to buy the book and then I actually read it, what are the odds I'll pick up the next one? In a world where you can grab an ebook for less than a cup of coffee, it's not a big deal for a reader to pick up a book (talking here about lower cost items, like from Bookbub or finding something under while browsing). But if the book is crap, it won't get finished, or it will get bad reviews, or just anything else from that author will be off the radar. On the other hand, I've picked up books based on the cover and the blurb, loved them, and then gleefully spent more money on the rest of the series.


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