: Re: Comics marketing: focus on issues or collections? Situation: 5 year comic book series (by my spouse; I do marketing, website, etc) 4 issues a year (in theory...it's been slower) Issues are available

@Ravi5107385

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You are over thinking it. Do not optimize based on assumptions. Optimize based on data. The marketing focus should be based on the sales you get in response to marketing. Try lots of things. Keep track of how much resources they took. Keep track of how much sales (or some reasonable proxy) they produced. Stop doing or modify things with low return. Focus on things with high return.

These are general basics of marketing. What you are marketing and how does not really change anything.

If you can not optimize based on results or actual data, the next best thing is to optimize based on efficiency at your end. Do the types of marketing that are most convenient or effective for you to do. Basically this means minimizing the opportunity cost.

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