: Re: The art of clickbait captions We all have seen at least one of these clickbaits (or some variation thereof): "single mom discovers the meaning of life with a simple trick" or "billionaires

@Angie602

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Don't ever use the word if. It is a sign of lack of conviction. If you want to impose your clickbait on the audience, don't give them an opportunity to make a choice. Look at your own examples. They are affirmative. The audience feels like making a choice, but they really aren't.
There are a few things I would like to add. Probably I couldn't make my point clear. You may use if when you are closing up upon your audience. For example, there is an ad which says

If you have crossed fifty years of age, click here to know how to spend rest of your life in a healthy manner.

Now here, people don't have a choice. Either they are above fifty, or they are not.
Consider this:

If you want to multiply your wealth manifolds in just 2 days, click here

Here I have an option. I might be a successful person, and I might be fed up with money, I might look it over.
Yes, these are some special cases, but a better result or generality could be obtained through a mass survey, enquiring people on what words or conditions a person might fall for a click bait. So, if someone does, please let me know...

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