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As others have said, definitely create a website with a specific landing page for the novel. You'll want this webpage to include relevant information—the summary, price, length, cover, and a link to purchase.
If you know any renown people have them review the book beforehand and add this to the webpage. Once your novel is published, make sure you push regular people to review. Then you can share those on the landing page, too.
Check out what other authors do, as well. I know some authors may be very active on social media but others may not. It depends on your specific audience and where they tend to drift during their free time.
Think that young adults will be your audience? Post and advertise on Instagram! If a more middle-aged group is what you're wanting, a Facebook page could be worthwhile. Don't forget to reach out to friends and family and have them share your work, too.
An email campaign wouldn't be a bad thing if you have subscribers, but currently, it sounds like you have nothing to pull those subscribers in. Include a form on your website so people can be notified when your book is published and when you write more.
I worked at a print shop for four years and we had almost 20k email subscribers, and almost all of our sales came from them. It works, just depends on your target audience.
If you're doing this all yourself, maybe research some marketing tips for ads. Enlist the cover designer to help with some web work—if they know coding of course.
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