: Re: Creating a persona for cross niche marketing Not strictly a writing question but this touches on some issues that some writers may face, and I thought maybe someone here may be able to help.
Why not just give yourself an alternate identity altogether? You can go register a DBA (Doing Business As, also called an "Assumed Name"), it becomes a legal name you can use, you can have separate email, web page, FB page, whatever. Google "filing a DBA in [state]".
It would probably cost you less than , if you go directly to your Secretary of State office.
You can open a bank account in that name, cash checks in that name, etc.
If any clients need BOTH services, just tell them the truth, some clients search for your real name and might be put off by your adults-only gigs.
If you want liability protection, instead of a DBA make it an LLC (Limited Liability Company).
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