: Re: Brands to use, brands not to use Inspired by GGx's question Will traditional publishers force you to remove brands? I would probably not want to mention a brand name of a small brand in my

I'm not a lawyer, but to my knowledge, the riskiest move, legally, is to use a big company's currently trademarked brand name as a generic, as in "put it in your thermos," or "take the escalator one flight up" (both terms were originally trademarked).

The reason is that the company can actually lose its trademark (see above) if a term is used too often as a generic, and therefore these companies retain teams of lawyers to make sure that doesn't happen. That makes it worth it for them to sue you over this, even if you don't personally have a lot of assets.

Many writers use lightly disguised parody names to get around this (i.e. the "Strawberry" computer company).

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: Re: Brands to use, brands not to use Inspired by GGx's question Will traditional publishers force you to remove brands? I would probably not want to mention a brand name of a small brand in my

More posts by @Kevin153

: How do I find an expert to help with theological science fiction writing? I am in the process of writing a theological science fiction novel. My interest in this genre is motivated by reading

: Shall I put "implemented" on the end or in the middle of sentence? Which sentence is correct? a) While there is considerable attention given to business controls, we identified lack of audit

: Do the references need to be in sequential order with the chapters? I am writing a non-fiction book. I am not writing the chapters sequentially e.g. the first chapter first and then second

: Can I use abbreviations in a manuscript? When writing a book manuscript, what is the proper way to write something like Main Street? Is it OK to use Main St? If I use the abbreviation, is

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