: Re: Is it okay to call the reader's target audience stupid? I'm a tech genre author, and have already published one book on Android development. However, this book was focused more on the developer

@Barnes643

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It is one of the things that irritates me, the fact that users are so often considered "dumb". They are not. In many cases, they are more intelligent that the designers, it just may be that their skills are different.

It is better to say that the users are not familiar with the technical issues involved. Or that the best UX solution is to make the front end as clear and straightforward as possible.

It is not about how clever the users are. It is about whether they want to get involved in complex and fancy nerdy stuff, or just get on with their work.

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