: Re: Is it okay to call the reader's target audience stupid? I'm a tech genre author, and have already published one book on Android development. However, this book was focused more on the developer

No, it's not okay. Why not simply give your advice as something to make an app great because its visual appeal and intuitiveness make it easy to use? As someone with some recent experience in an HCI/UI design group, as well as lifelong experience as a user of technology, I think it is the developer's job to make a great UI so the user can spend less time navigating and more time doing. People should be used to seamless design as the expected norm, not just something done to humor them.

I'd also like to point out that things "blindingly obvious" to a developer are only so because they made the thing; it might not be so obvious to another developer unfamiliar with the code. Think of UI design as retail; the customer is always right. :)

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: Re: Is it okay to call the reader's target audience stupid? I'm a tech genre author, and have already published one book on Android development. However, this book was focused more on the developer

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: Spiritual elements in a science-fiction novel Does using unexplained spiritual elements (soul, "spiritual"/non-physical beings, afterlife, God, etc.) in a story with a futuristic setting make it science

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