: Re: Is it okay to call the reader's target audience stupid? I'm a tech genre author, and have already published one book on Android development. However, this book was focused more on the developer

@Speyer920

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There's a problem here: Saying something like, "users are stupid," makes you look ignorant.

As other have said, the fault isn't always with the user; sometimes, a product is poorly designed. And, even though some users will search frantically for the "ANY" key, many other users are proficient, not dumb.

I realize you mean the statement tongue-in-cheek, but you risk coming across as shallow if you state it in such simplistic terms.

I'd recommend:

You need to position your UI elements in such a way that it is impossible to miss, and make its function so clear that even the most novice users won't fail to understand it.

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