: Re: Is it okay to call the reader's target audience stupid? I'm a tech genre author, and have already published one book on Android development. However, this book was focused more on the developer

@Smith147

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Nothing to do with intelligence

I would instead write something like this.

You should try to make it obvious how to use your app, recognizing
that it is there to serve the user. Imagine a brain
surgeon trying to use Skype to consult with a colleague. This user has
limited time and attention. She does not want to
spend 30 seconds figuring out how to place a call. She has plenty of
non-obvious questions to consider, and doesn't want "how do I use
this?" to be one of them.

Making your app intuitive will make it a
pleasure to use, and will keep your users coming back to spend their
valuable time using your product.

There are limits to how easy you can make something. A surgeon's
computerized tools will inherently require expertise, and the
surgeon will be willing to invest time learning them. But even these
tools shouldn't present unnecessary difficulty, and should let the
surgeon focus mainly on the surgery and not on the tools.

The goal of good UI is to get out of the way and help the user do a task.

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