: Re: Is it okay to call the reader's target audience stupid? I'm a tech genre author, and have already published one book on Android development. However, this book was focused more on the developer
Well it is clearly an insult. So, if your book is supposed to have users as a target group, then it might not be wise to insult them.
Also, to conclude from someone's trouble finding an icon somewhere (or similar struggles) that this person would be stupid... well, this does not make you look so bright either (if I may say so.).
You could, however, make an allusion, something more implicit that lets the reader conjecture your point of view, without directly insulting the average book reader. People that are then more 'on your side' will get what you mean and might smile to themselves and the usual - as you might say 'stupid' - reader does not even realize what you mean, and thus, does not feel insulted.
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