: Re: Is it okay to call the reader's target audience stupid? I'm a tech genre author, and have already published one book on Android development. However, this book was focused more on the developer

@Murphy332

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It's completely your decision, and the decision you make will help contribute to your writing style (which is why some writers are successful and some are not). So, therefore, you're asking for an opinion on writing styles and what decision we would make.

Mine is that you don't resort to this approach of establishing a light-hearted way of making the point that software should be developed with simplicity in mind. It's almost insulting and certainly shows a lack of imagination.

Also take into consideration the fact that, one day, you may choose to go down the avenue of writing for users of apps - I'd imagine it's not a good business move to unnecessarily call potential customers idiots.

Look at the reaction in this thread - that should be enough of an indication that calling users 'dumb' and 'idiots' can annoy people.

By you asking this initial question - it's almost as if you want to take this approach - in which case, I don't like your writing style at all and would think of it as less articulate than most successful technical evangelists.

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