: PDF e-book page size and fonts I am self-publishing a free e-book which I will make available in several formats: EPUB, online HTML, PDF. What characteristics should the PDF e-book file have?

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Before going ahead with the rest of the answer, please keep in mind that pdf is not usually considered as a true ebook format.

Some standards, based on a number of pdf ebooks (technically not standard but convention):

Page Size: Usually 6-by-9 inches or 7-by-10 inches (but there is no fixed size. You can even use A4 or smaller; Ebooks larger than A4 would be a rarity, I believe).
Top and Bottom Margin: Usually 1 inch (the idea is to keep both of them equal. You can tweak around with the size depending on your paper/page size)
Left and Right Margin: Usually 1 inch (the idea is to keep both of them equal. You can tweak around with the size depending on your paper/page size)
Font: Use serif/sans-serif fonts but avoid serif fonts with delicate serifs or thin strokes (the goal being, it should be easily readable). The choice of font would depend on the type of book as well. Usually Times, Times New Roman, Helvetica, Verdana, etc. are used.
Font Size: 12 (but this may change based on your paper size and also on the font that you have selected)
Line spacing: 1.15/1.5

I guess these should help you get started. If you need any more specifications, please comment.

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I would suggest the same formats that most editors and publishers would require for evaluating your book, that would be a serif font (like Times New Roman or Courier New) and double spaced. On top of that you could ad some adornments for your public, like large first letters for the first paragraph of a chapter, etc. Above all, make it so that it is easy to read if printed.

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