: Re: Why do authors start a paragraph in an indirect way? I found that many writers of magazines or novels say something in a way that is not straightforward and to the point. Like this: Dressed

@Dunderdale623

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There's no one answer to this, and there might have been many reasons for the author tot write the article like she did. My guess is that it's an attempt to make the Dropbox CEO seem innovative and hip, like Steve Jobs was. Or it might be a comment on his attempt to seem innovative and hip by dressing up like a known innovator. Or it could simply be an attempt to portray the image the company projects.

No matter what the intent was, a sentence like this can set the scene and make information more colorful. IT articles can be dry, and spicing them up with some color like this can make them more enjoyable to read.

Also, writing the same information in the same way every time would be boring to read. Changing the structure by putting the actual information after a description of the presentation can help.

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