: Re: Is it unusual to use product placement within a fictional novel, and what are the legalities around this? We intend to use the name of a well known brand within our novel and have written

@Chiappetta298

Vote Up Vote Down

Unusual? It seems so to me. Just answering in my own experience: I can't remember reading about a specific, actual product. I've read about fictional products and companies (I primarily read science fiction).

The advice I recall being given is that if the actual product makes a material difference to the story, use it; if not, don't -- you can invent one (Arthur C Clarke in 2001 -- "HAL" rather than "IBM"). (It sounds like you've already decided to go forward, but mentioning this in case it might be useful.)

(0)

Login to post a comment!