: Re: What should I do to promote my books? My publisher currently does a lot to advertise my books, but what can I do to help spread the word? ETA: Here's what my publisher said they do to promote
You could start a blog. A lot of writers do that, I've noticed. But the blog has to be interesting or it won't help. You can also go on Twitter and FaceBook. Same story.
The first rule of promotion is that you have to define your target audience. Who do you think will want to read your book? Picture that person clearly in your mind. Then design your promotional campaign around that specific person. Metaphorically speaking, go to where he or she hangs out, get right up in his or her face, and say, "Hey! You! Read this book!"
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